Starbucks
Coachella Coffeehouse

Art Director: Myself
ACD: Brenden Mendoza
Agency: OBE
Starbucks Team: Whitney Ellison, Erin Knirk, Neiv Toledano

As the art director on the Starbucks team, I helped shape the brand’s first-ever physical activation at Coachella. Partnering with OBE, their expertise brought the Starbucks Coffeehouse to life through a strategy grounded in celebrating the festival’s culture while creating an experience that felt authentic to our brand.

Designed as a place to reset, recharge, and reconnect between sets, the space blended the familiarity and dependability of our brand with the energy of Coachella, transforming the coffeehouse into an immersive destination filled with magic moments and disco ball unicorns. By reimagining our brand through a more expressive, festival-forward lens, we created an environment that made Starbucks’ a goto destination for over 25k attendees.